A Vietnamese takeaway serving authentic flavours to its local community, given a brand and a whole web presence from the ground up, ordering online included.
Saigon Bites is a small family-run Vietnamese kitchen in Wyoming, NSW, cooking Mum's recipes for takeaway, delivery and a few tables.
The food was there; a brand and a way to order online were not. The job: an identity as warm as the cooking, and a site that takes the order .
Sessions with the family found what sets them apart: Mum’s recipes, herbs that never sit around, broth on before breakfast. That became the brand’s voice and the site’s story, and a framework for the site built around one thing: getting from hungry to ordered.
We made
A wordmark with chopsticks rising out of the O, Chelsea Market for the loud lines and Stevie Sans for the rest, and a palette named for the kitchen: perilla, glaze, mustard, leaf, crackling, prawn, fine china.
We made
Built on Square Online, so the menu, the orders and the payments live in one place, and designed on the brand’s own system: bold duotone pairs, their dishes cut out on circles, rounded edges. Every dish opens to be made your way, and the order is a tap away from any page.
We made
On the feed, the same voice: posts and stories in their colours, the dishes front and centre, and prompts that start a conversation about dinner.
We made
Everything that leaves the kitchen carries the brand: the stickers that seal the bags, the cards at the counter, the poster in the window and the apron behind it.
We made
What the work did, in numbers and in Lucinda's own words.
Highly recommend three55 studio, the logo was amazing and how we wanted and they were quick to build our website within short time constraints. Communication was great, wouldn't go anywhere else for building your brand concept and online presence.
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