A logo, colours, type and the rules that hold them together, so you look like yourself everywhere, from a favicon to a shopfront.

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Brand identity design

We design brand identities for businesses in Sydney and across Australia: logos, colour palettes, typography and the guidelines that hold them together. Starting from scratch or sharpening what you already have, we make a brand that looks like you, and works as hard on a shopfront as it does on a favicon.

Everything a brand needs to be recognised and used well: the thinking behind it, the identity itself and the rules that keep it consistent.

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What the brand stands for, who it speaks to and how it should feel, worked out with you before anything is drawn.

Strategy

Includes

  • Brand discovery
  • Positioning
  • Audience & competitors
  • Personality & values
  • Moodboards
  • Creative direction

The parts people recognise you by, designed together so they work as one.

Identity

Includes

  • Logo & marks
  • Colour palette
  • Typography
  • Icons & graphic elements
  • Photography direction
  • Logo animation

The rules and the files that keep it consistent, whoever is using it.

Guidelines

Includes

  • Brand guidelines
  • Logo files in every format
  • Colours for screen & print
  • Templates
  • Figma library
  • Handover call

A brand earns its keep where people meet it, so we carry it through to everything else you need, made by the studio that designed it.

Rollout

Including

  • Website
  • Social content
  • Business cards & stationery
  • Signage
  • Packaging & labels
  • Merch & uniforms

logo files in every format

Every version of your logo, in colour, mono and reversed, as SVG, PNG, PDF and EPS, with your colours for screen and print: yours to keep, so you are never waiting on us for a file.

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There are no packages to squeeze into: every brand is scoped with you, after a conversation about where you are, where you're going and what you'd like to spend. The people who design it are the ones you talk to, from the first call to the handover and after it.

We make brands for small and growing businesses, clinics, educators, hospitality and shops, new or long established. Based in Sydney, working with clients across Australia, in person or on a call.

frequently asked questions

How much does a brand identity cost?

It depends on what you need: refreshing a logo is a very different project to a full identity with guidelines. After a first conversation we send a quote written for your project, not a package price.

How long does it take?

As long as it needs, on a timeline that works for you. We plan it together around your launch, and how much time you have to look at directions and give feedback.

What do I get at the end?

Your logo in every version and format you will need, your colours and type, brand guidelines that show how to use them, and a handover call to walk you through it all.

Can you refresh my brand rather than start over?

Yes. If people already know you by your logo, we can sharpen what's there, keeping what works and fixing what doesn't, rather than throwing it away.

Can you apply the brand to my website, social and print?

Yes. We design websites, social content and print as well, so the brand is carried through by the people who made it.

Do I need a brand before I get a website?

Not necessarily, but it helps: a site built on a clear brand looks more like you and is quicker to make. We can do both, the brand first and the site straight after.

Do you work with larger businesses?

Yes. Most of our clients so far have been small businesses, and we work just as well with larger teams, alongside your own marketing people.